DUMBO -- NYC Neighborhood Branding

This group project intends to explore a neighborhood in NYC and brand this neighborhood identity using letter/image combination. The neighborhood that our group researched for is DUMBO, which stands for Down Under the Manhattan Bridge Overpass. It is a neighborhood in Brooklyn, NYC and a premier artist district. 

• 7.17 Field research: taking photos and sketching ideas

  

  Manhattan Bridge

Manhattan Bridge: a different view

Brooklyn Bridge

Sketch: playing around with typography

Sketch: preliminary idea

• 7.18 Logo design: the bridges seem to be good graphic combinations with the word. We decided to focus on the Manhattan Bridge as the graphic representation of DUMBO since the Brooklyn Bridge is more often associated with the entire area of Brooklyn, rather than just DUMBO. 

A simplified graphic version of the Manhattan Bridge

Adding the text

Completing the bridge and adding a somehow ironic punchline 

Playing with color

Cleaning up the design

Integrating DUMBO as a part of the bridge

Final Version